HASITHA GUHAN

“UR A NARCISSIST” ERA

BRAND GUIDE

BRIGHT EDGY Y2K RETRO-TECH 💽

Inspired by tricked-out MySpace blogs, SoundCloud hyperpop album covers, VHS distortion, and clickbait ads, the “Ur A Narcissist” era’s visual style taps into 2000’s trashy maximalism. It’s aggressive, bold, and unmistakably in-your-face. 🔗View Google Drive

VISUAL MOTIFS:

Early internet pop-up ads
Patterns based on the 2000s see-through tech trend
VHS texture
Overexposed digicam brightness

LOGO ~~~~~~~~~~~~~~~

Primary logo variations (B&W also ok):

Secondary logo variations (B&W also ok) :

COLORS ~~~~~~~~~~~~~

❏ #FF22AA, #FDEF40, #0B32FB

FONTS ~~~~~~~~~~~~~~

Use for headers and subheaders:

***If Neue Haas Grotesk is unavailable, use a bold variation of Helvetica or Arial.

🔗Download VCR OSD Mono
🔗Download Neue Haas Grotesk

Use for body text: